Unlocking online ordering for a new segment of customers
Senior Product Designer | Heineken | 2024
A segment of customers couldn't order online because credit terms weren't supported at checkout. Led end-to-end design to close that gap, reducing operational costs for the business and unlocking a new customer segment. The solution was later adopted as a reusable payment service across other HEINEKEN products and markets.
Scaling the analytics design team while delivering at pace
Product Design Manager | Brandwatch | 2023
Led UX for Brandwatch's acquisition of an influencer marketing tool, delivering first integration in 30 days. Pushed back on surface-level UI overhaul demands and along with tech created a phased integration approach. Simultaneously managed the analytics design team growing from 2 to 5 designers, creating structured onboarding, knowledge-sharing and mentoring sessions supporting the team’s efficiency and high spirits.
Sr. Product Designer, Distributors
UX strategy and end-to-end design for HEINEKEN's new global distributor platform from vision through MVP delivery and cross-market validation.
HEINEKEN Global, 2024 - 2025
End-to-end UX for DOT, HEINEKEN's global B2B ordering platform used by 200K+ customers across 24 markets. Focus on improving ordering journeys, increasing conversions and order value.
HEINEKEN Global, 2023 - 2024
Product Design Manager, Analytics
Built and led a team of 5 designers through acquisition. Hired 3 designer in 6 months, mentored junior talent, and drove design strategy across the Analytics workstream.
Brandwatch, 2022 - 2023
Sr. Product Designer, Analytics
Embedded designer on Measure, a social media analytics platform. Led discovery and end-to-end design, introduced continuous discovery practices, and contributed to the design system.
Brandwatch, 2019 - 2022
UX Design Lead
Led design and discovery across client projects at a boutique agency - owning deliverables, managing client relationships, and mentoring junior designers.
Kickflip, 2018 - 2019